About Us


We fill our homes with pieces that we are drawn to. Our abodes are invested with our passions and our personalities. So much creativity goes into making a home beautiful and meaningful. For many of us, this is an ardent pursuit.

At Icon By Design we understand this desire, but we realise that it can be tricky to find great furniture at the right price.

We think the high-end and expensive designer brands gives you, the consumer, a raw deal. That's because everyone along the way takes a cut, from brands to wholesalers and landlords. So we're taking on the high-end retailers to offer you timeless design, crafted furniture at affordable prices. Here's how we do it differently:

Save 50%: Direct from the Makers

No middleman. No brand owners. We source our products direct from the maker so we can offer you unbeatable prices.

With no middlemen and brand royalties to drive up the cost, you get the same exceptional design and craftsmanship as our high-end competitors, at a fraction of the price.


No Middleman
No Middleman



No Middleman



No Middleman



Want to save an additional 20%?

No warehouse. No storage costs. By pre-ordering from Icon By Design, we save money on warehousing and storage. We pass these savings straight on to you!


No Middleman


Pre-order your items
from Icon By Design

No Middleman


We save on storage
& warehousing costs


No Middleman


You save an additional 20%
on the already low, low price

High-End Craftsmanship and Quality

We focus on timeless, Scandinavian design to create our furniture collection. And then we find the best craftsmen to build it - often the same people who make the high-end brands. All our furniture is commercial grade quality, designed to be part of your life for many decades.

Brilliant Service

We pride ourselves on brilliant service and we are also available after-hours and on weekends. We offer an unconditional money-back guarantee so you can shop with confidence.

Our mission is to make your dream interior possible.

  • Timeless, Scandinavian Design.
  • High-End Craftsmanship and Quality.
  • Unbeatable Prices and Value.

For more information, please visit our FAQ