About Us



The world has become short-sighted. In our rush for convenience and efficiency, everything has become disposable. Electronics, toys, clothes, furniture. Oh, they’re all great value, on the sticker price. But at what cost? The truth is, cheap things cheapen us. Where there’s no expectations of integrity or longevity, every commitment lacks meaning. Every action lacks purpose. Every memory is fleeting.

At Icon by Design, we don’t think we should spend our brief time on earth making disposable things. So we build our furniture to last a long time, with a focus on natural, sustainable materials and craftsmanship. And we design our furniture to be minimal, elegant and timeless. Because we believe if you build a piece of furniture that is timeless, the moments that happen around it will be timeless as well. The furniture will hold an emotional value, above and beyond the dollar value. We’re not just making furniture, we’re making conversations and moments. We’re making our relationships richer. We’re making our moments more memorable. It’s not a table, it’s Boxing Day 2006. It’s not a media shelf, it’s “Kind of Blue” on a winter’s night. It’s not a chair, it’s the way your daughter sits when studying. Icon by Design isn’t simply a place where quality furniture is created. It’s where stories are made.

We think the high-end and expensive designer brands gives you, the consumer, a raw deal. That's because everyone along the way takes a cut, from brands to wholesalers and landlords. So we're taking on the high-end retailers to offer you timeless design, crafted furniture at affordable prices. Here's how we do it differently:

Save 50%: Direct from the Makers

No middleman. No brand owners. We source our products direct from the maker so we can offer you unbeatable prices.

With no middlemen and brand royalties to drive up the cost, you get the same exceptional design and craftsmanship as our high-end competitors, at a fraction of the price.

No Middleman
No Middleman



No Middleman



No Middleman



Want to save an additional 20%?

No warehouse. No storage costs. By pre-ordering from Icon By Design, we save money on warehousing and storage. We pass these savings straight on to you!

No Middleman


Pre-Order your items
from Icon By Design

No Middleman


We save on storage
& warehousing costs


No Middleman


You save an additional 20%
on the already low, low price

High-End Craftsmanship and Quality

We focus on timeless, Scandinavian design to create our furniture collection. And then we find the best craftsmen to build it - often the same people who make the high-end brands. All our furniture is commercial grade quality, designed to be part of your life for many decades.

Brilliant Service

We pride ourselves on brilliant service and we are also available after-hours and on weekends.

Our mission is to make your dream interior possible.

- Timeless, Scandinavian Design.
- High-End Craftsmanship and Quality.
- Unbeatable Prices and Value.

For more information, please visit our FAQ