For moments, memories and family: where stories are made. We design furniture that's flexible, functional and beautiful - to create homes that are meaningful and harmonious; the foundation for making memories.

Family owned, family values

For this family, launching IconByDesign in 2015 was inevitable. Furniture is in their blood. Spanning 5 generations of furniture makers and designers, this family has an abiding passion for timeless design, quality craftsmanship and enduring style. Proudly Australian owned and with longevity at the heart of what they do, their mission is unambiguous: to create spaces that work hard ensuring their designs will be around for at least another 5 generations.  

Crafted by artisans. 
Crafted for you

Designed and built to stand the test of time, we revel in the details: superior craftsmanship combined with authentic materials to create enduring and functional furniture for your home.

The perfect piece, the perfect price

We set out to achieve affordable design that looks good and that will last. How? We cut out the middleman and source directly from the artisans who craft the furniture. This means we can offer our pieces at half the typical high street price. And we're constantly looking for efficiencies to keep our prices low. If you pre-order we can send it straight to your address, cutting out further transport and storage costs - and offering you an extra 20% discount. Above all: our furniture is built to last - solid timber and expert craftsmanship means you'll enjoy your Icon By Design pieces for decades to come, that's true value.

End to end service

We're committed to ensuring every element of your experience with IconByDesign is easy. We provide a number of shipping options for you to choose from including click and collect, warehouse pick up and a premium home delivery service. We can even assemble your items and remove packaging for an additional fee, leaving you to enjoy your new furniture.

Good for you, good for the planet

Durability, sustainability and timeless design go hand-in-hand. We create furniture with the intention it's to be enjoyed for decades to come. We only use sustainably sourced oak and walnut from forests in the USA - selected for their quality and sustainability.

Reducing our footprint

We look to reduce our carbon footprint where possible. We choose top quality solid timber due to its longevity, and for the simple fact - in decades when it reaches the end of its lifespan, it can be refurbished and recycled.