Ethically made using premium materials like organic New Zealand wool, our rugs offer enduring style with exceptional value. Choose from a range of sizes, shapes, patterns and colours to find the perfect rug for your living room, dining area, bedroom, or home office. Bring home an Icon By Design rug and invite beauty, sustainability and longevity into your space.

  • Pure New Zealand Wool

  • Handcrafted by Artisans

  • Luxurious Softness

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Conscious Craftsmanship

Designed in Australia and handcrafted with care by artisans in India, our rugs weave together enduring style with social responsibility. Using sustainably sourced raw materials and having a transparent supply chain ensures the quality and longevity of our rugs.

Prioritising our People

As a family-run business, we make a positive impact on our rug weavers in India – the heartbeat of our business. We ensure fair wages, safe working conditions, and no child labour, plus contribute to education, health clinics and rural development.

Social Responsibility

Kind to your feet. Kind to our earth. Our ethos is to minimise waste, prioritise fair trade, and embrace sustainable practices. From sourcing natural materials to water recycling, we prioritise the environment every step of the way.