[craftsmanship]

Craftsmanship | Icon By Design

beautiful design, built by artisans.

... it's that simple

Furniture that makes you fall in love is hard to come by and even harder to replace, so we’ve made it our mission to find designs that you won’t have to say goodbye to any time soon. A focus quality is paramount, and that’s why each and every design that we feature is checked, assessed and approved by our lead designer and operations team. We make sure that our furniture is made to last and be part of your family's story.

We believe that beautiful craftsmanship is a part of timeless design, and so we put as much value on durability, strength and even the type of timber we use as we do appearance.

We don’t believe in cutting corners, and focus on the details – a philosophy which we apply from concept to design to creation. Not only we do only use high-quality, durable woods like American oak and walnut, we make sure all our furniture comes from designers who share our passion for timeless design and traditional craftsmanship. We have introduced a new range of products designed by our in-house design team, exclusively for Icon by Design and the Australian market.

The factories who create our products also work on pieces for high-end designer brands internationally. We have selected each production group for their exemplary work, their artistry and their adherence to Icon By Design’s key principles. We work closely with them throughout the entire process to make sure the finished product is just right, and to make sure that we’re completely confident in the quality of our creations.

Before any item leaves our factory, it has checked by our specialist quality control team. Every piece that appears on our website and in our showrooms is a piece we’re proud of, and one that you can be proud of for decades to come.